Founded by Ashley and Robert after we tried to find gifts to remember Ashley's mother, Diana, who passed away unexpectedly. After finding limited options, and the options we found were long lead times, we decided to start our own store to provide completely customizable and personalized options for other people to honor whatever matters most to them. Ashley grew up in Texas, and Robert is an Army veteran that is from North Carolina, but settled in Texas after 12 years in the Army.